The Marketing Landscape has changed drastically over the past decade as Social Media usage increases on all fronts, and with review sites like TripAdvisor, Yelp, and Google. Now, customers are more likely to come across your brand online rather than walking past a storefront. That’s what online listings are. They’re a digital storefront for your brand or business, where you can reach potential customers who wouldn’t walk past your physical storefront.
Keeping these listings secure is vital to not only growing your reach online but to maintaining control of your brand. Ideally, you want one Facebook Page, one Instagram account, and so on for your business to limit confusion for users of those platforms to connect with your brand. However, sometimes this isn’t the case and can’t be helped. A staff member creates an Instagram or Facebook page for you, and moves on without providing you, the business owner with access. Or maybe you’ve recently taken over a business, and the previous owner did not pass along the digital collateral.
In the case of Reputation Sites, like Google and TripAdvisor, this is where potential customers see your interactions with past and present customers. A bad review gone unanswered doesn’t make the best impression. A bad review with a detailed, courteous response sends a message that you care deeply about your customer’s experience. It’s an opportunity to show potential customers the level of service you provide and hold yourself to. You’ll even find that answering negative reviews can win-back a customer who had a negative experience with you in the past.
Securing access to your online listings is important and thankfully, quite easy for business owners and representatives. Aside from responding to reviews, claiming your listings allows you to update them with all the relevant links to your website, social channels, menus and so on. This includes uploading up to date images of your business, so you can show off new renovations or updates to your decor.
In layman's terms, it allows you to keep your digital storefront updated and on brand. At Socio Local we can help you claim and manage your listings.