nyone involved in social media or digital marketing will be very familiar with the UGC acronym. For those who aren’t in the digital marketing space, it stands for user-generated content, and it’s kind of a big deal.
Authenticity is key in our overstimulated digital world, and nothing does more for your restaurant and brand than making authentic connections with customers.
To better help your business rise above the noise and stick in a consumer’s consciousness, you need content that will customers relate too.
The stats back it up. Per Social Media Today, 75% of people claim UGC is more authentic.
48% of marketing professionals believe that content created by customers can help humanize their marketing and is an effective way to interact and connect with people.